In conversation with Maria Drueco
Feb 06, 2026In this WTM: Deepening the Discussion conversation, Tina O’Dwyer sits down with Maria Drueco, Founder of BelongInclusivity, to reflect on her contribution to the Sustainability Summit at World Travel Market London 2025. Maria brings a powerful and practical perspective, grounded in lived experience and years of work at the equity, leadership, and tourism spaces. In this conversation, she opens up the idea of inclusion as the human infrastructure of sustainability, the layer that determines whether well-intentioned sustainability efforts are actually accessible, welcoming, and taken up in practice.
The Place Paradigm - A New Lens for Tourism Leadership
The thinking behind The Place Paradigm is set out in full in this paper.
- The Metrics-Mandate Gap
- The Navigator Leader
- The Stewardship Spectrum
- The 5 Dimensions of Place Vitality
I warmly invite you to download it. If it resonates, please share it with your leadership team or get in touch for a conversation.
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