Meet Tina

I’ve spent my life thinking about place — what it means, how it shapes us, and how we shape it in return.

For more than 15 years, my work has been about helping leaders and communities create thriving places — places where people feel they belong, know who they are, and understand what they’re here to do. That’s what I mean by a “right place.”

My background is in tourism, the ultimate “place” industry. From small rural towns to national destination brands, I’ve seen what happens when leaders and communities focus not on visitor numbers, but on vitality.

Tourism taught me that place is never just physical. It’s the culture, the stories, the relationships, the feeling you get when you’re there. When those elements align, a place regenerates — it restores people, culture, and nature.

Through years of practice, I developed The Place Paradigm - a framework for understanding how belonging, identity, and purpose create thriving places.

It started as a way to help destinations move beyond visitor numbers and towards long-term vitality. Now, I use it with leaders and organisations in every field. Why? The same principles that make a place thrive can transform an organisation’s culture.

I lead retreats, off-sites, and mentoring programmes that help people and systems find their right place in the world. Sometimes that means personal clarity. Sometimes it means reshaping the culture of an entire organisation.

In every case, it’s about creating spaces where people feel anchored, connected, and able to thrive.