In conversation with Jeremy Smith
Jan 28, 2026Deepening the Discussion after WTM London 2025. What is tourism for, in a world shaped by crisis, uncertainty, and exhaustion? In this conversation, Jeremy Smith reflects on his opening keynote at World Travel Market, “Other Worlds Are Possible: Reimagining Tourism’s Purpose.” It’s a reflection grounded in lived experience, of loss, care, uncertainty, and what it feels like to keep working in tourism as the ground shifts beneath us. Jeremy explores tourism as the industry of non-work (of rest, pause, and reconnection) and why this may be one of its most important contributions in an era of climate anxiety and collective exhaustion.
The Place Paradigm - A New Lens for Tourism Leadership
The thinking behind The Place Paradigm is set out in full in this paper.
- The Metrics-Mandate Gap
- The Navigator Leader
- The Stewardship Spectrum
- The 5 Dimensions of Place Vitality
I warmly invite you to download it. If it resonates, please share it with your leadership team or get in touch for a conversation.
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