In conversation with Jeremy Sampson
Mar 11, 2026Deepening the Discussion after WTM London 2025. Discover how the concept of sustainable tourism has evolved from a niche interest to a critical, industry-wide mandate. Hear firsthand accounts of how climate anxiety is catalysing change within the sector, and why a focus on equity and the deep travel movement is essential for creating a positive legacy in tourism.
The Place Paradigm - A New Lens for Tourism Leadership
The thinking behind The Place Paradigm is set out in full in this paper.
- The Metrics-Mandate Gap
- The Navigator Leader
- The Stewardship Spectrum
- The 5 Dimensions of Place Vitality
I warmly invite you to download it. If it resonates, please share it with your leadership team or get in touch for a conversation.
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