In conversation with Dr Mihee Kang
Mar 06, 2026In this Deepening the Discussion conversation following World Travel Market London 2025, Tina O’Dwyer speaks with Dr Mihee Kang, Chief Assurance Officer at the Global Sustainable Tourism Council (GSTC). Dr Kang has spent more than 30 years working across research, policy, certification and destination practice. A pioneer in ecotourism in South Korea and recipient of the UNESCO Man and the Biosphere Programme Young Scientist Award, she brings both academic depth and practical global experience to one of the most complex debates in tourism today: standards, certification, and trust.
The Place Paradigm - A New Lens for Tourism Leadership
The thinking behind The Place Paradigm is set out in full in this paper.
- The Metrics-Mandate Gap
- The Navigator Leader
- The Stewardship Spectrum
- The 5 Dimensions of Place Vitality
I warmly invite you to download it. If it resonates, please share it with your leadership team or get in touch for a conversation.
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